our process

A proven methodology for compelling visual communication

So what really makes us different? Well, it’s our proprietary five-step visual communication process called StrategySCAPE. Unique to the industry, this approach is designed to simplify even the most complex concepts into visual stories, messages or instructions that are easily understood and acted upon. Whether you need a whiteboard animation, explainer video, or infographic, our proven process helps us increase your brand’s online visibility through effective visual marketing.

In its most basic form, StrategySCAPE is as follows:

STEP 1: STRATEGY

We begin by outlining a customized game plan based on your objectives and priorities. Together, we then determine what type of visual communication will bring you the biggest benefits. Of course, you can count on us to make suggestions based on our knowledge and past performance.

STEP 2: COLLECTION

At this point, we begin compiling the resources needed to see your project to completion — everything from copywriting and design to data and development. In some cases, we may determine your message would benefit from additional research. We can collect this information for you via our outreach sources, or you can do it on your own.

STEP 3: ANALYSIS

You can often see significant improvements to your messaging by simply investigating certain key pieces of your research and data. So we take extra time to review your findings and provide you with actionable advice that you can use to maximize your impact.

STEP 4: PICTURING

This is where, as they say, the magic happens — where we turn static information into compelling visual communication. Whether you’re telling a story, explaining a process, or turning complicated research into easy-to-understand concepts, we make your message memorable using various visual marketing strategies such as whiteboard animations, infographics, or other interactive content.

STEP 5: EXPOSURE

Now that you have a new piece of visual content, we help you expand its reach. This may include “seeding” conversations with media outlets, making a heavy push on social media or putting you in touch with industry influencers.

Ready for pricing on your project?

Let’s make something incredible together! Simply call and tell us a bit about what you want. We’ll quickly get back to you with some numbers.

Mobile: +255 769 500 703 | Email: info@vumaafrica.com

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